June 2012

Sensory Branding ~ Visual Branding ~ Some of the top Brands

Sight ~ The most powerful and seductive sense. It can overrule other senses and override logic. “We see what we want to see”. (Eye of the Beholder)

Visual Branding is association of a brand with a color, shape, typography, logo, icon/symbol or look appearance.

Research indicates that shopper that shapes and colors influence shopper (consumer) behavior. The following pattern has been observed about Impulse buyers, Traditional shoppers and Budgetary shoppers:

 Branding, Consumer Behavior, Marketing, Sensory, Visual Branding , Colors, Pattern, MBA Stuff

Obviously, successfully brands are engaging shoppers using visual experience. Here are some of the top notch brands which have successfully associated themselves with visual branding… 

Branding, Marketing, Sensory Branding, Pictures, Visual Branding, MBA Stuff, Sight, Neuro Marketing

(L-R) – The Body Shop, Diesel, Ferrari, Mcdonalds, Toblerone, Vodafone, Benetton, Coca Cola, Tommy Hilfiger, Disney

More on Sensory Branding using Audio