Bagvertising ~ Cost Effective and Creative Advertising for retailers

Bagvertising ~ Cost Effective and Creative Advertising for retailers

Retailers keep looking out for intelligent ways to advertise and create buzz. Shopping bags are shoppers favorite companion. Intelligent and creative Advertising on the shopping bags is known as Bagvertising. Some companies have made really creative Bag-advertisements. Here are a few examples : Interesting

The examples of creative Bagvertising are from (L-R) Daihatsu, Red Cross, Fitness Co, Wheaties & Headhunters

Bagvertising , Brand Experience, retail marketing, management, pictures, Shopper Behavior,Creative marketing

The examples below are from : LG Electronics, Canon Cameras, Greenpeace, Children with Autism

Bagvertising , Brand Experience, retail marketing, management, pictures, Shopper Behavior,Creative marketing

Clearly, Bagvertising is eye catching and effective way for marketers to  create a buzz and probably an experience around their product/service. (See Blush lingerie bagvertising for example)

A key opportunity for retail companies to become stronger and more viable to customers is creation of brand experiences. Beyond simply selling a product or service, these ‘experiential brands’ connect with their customers and create a customer perceived value and effective “barriers-to-exit”

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