ICICIdirect’s trading site crashes; customers trapped and helplessKapil
The online trading system as well as the phone-order service of ICICIdirect broke down today leaving numerous customers feeling completely helpless. However, the company is keeping mum so far
ICICIdirect.com, ICICI Securities Ltd’s retail trading and investment services portal crashed today due to technical glitches. This has put all of its customers in deep trouble. Till writing the story, the trading or customer login page on icicidirect.com was showing an error message saying:”Dear Customer, Our website ICICIdirect.com is not available today due to technical issues. We truly regret the inconvenience caused to you.”
ICICIdirect.com was down since morning with a message that the services will be resumed at 8.55am, the time when trading commences on bourses. However, throughout the day, customers were not able to log in or do any online trading. Even its CallNtrade facility used for placing orders through a phone was not working.
It is surprising that there was no backup planned for such an event and no trading could be conducted by ICICIdirect customers. Wonder whatever happened to people who speculate in Derivatives and wanted to square positions. Markets gapped up and stayed positive throughout ……
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